A website is the center of your marketing world. It’s where people visit your business 24/7 from just about anywhere, to learn about the services you provide. This is why having a pleasant user experience on any device is important.
People are afraid of technology and are unfamiliar with the terms used by website designers. They don’t reach out and contact a website professional for the fear of being “taken for their money”. They then turn to GoDaddy or similar company and plunk down a couple hundred bucks and buy a very basic, generic, plain looking website.
They figure, “Well, I have a website now, let me get back to the customers in my store”
Your website is a major element of your store and it should work for you! Unfortunately, people buy a website then forget about it. Would you buy a car and never get the oil changed or wash it? Would you buy a house and never clean it?
With millions, upon millions, of websites available you need to stand above the crowd. You need your website to catch a visitor’s eye. Then, once they’re there, show them what your business can offer.